Advocating For Slow Fashion Movement

Animal shape raku ceramic flower pots

Today, to care for yourself also means to care for planet earth. It is our responsibility to do what we can to save nature and leave as small of an ecological footstep as it is possible.

As in most of the important things in life, there is a controversy in this as well. Is it better to use paper based packaging and therefore unfortunately fasten the deforestation process or is plastic better that will end up in our oceans where turtles and birds will choke on it?

Well, single-use plastic will soon be banned all over the world, eco-companies are working on to produce degradable plastic bags eg. from plants.

Until there is a solution, Intuita Shop thrives to became an advocate for sustainable Slow Fashion Movement.

Part of being eco-friendly is switching from mass-produced, inexpensive clothing & accessories to organic, handmade, long lasting items!

Tiny Framed Bumble Bee Print

In Intuita Shop, we take pride in our artists who make products that can accessorize you or your home for a lifetime! The materials are raw and ancient, like glass, silver, copper or clay, if you care for your treasures they will look brand new even after 10 or 20 years!

What is Slow Fashion Movement?

According to Wikipedia, The term slow fashion was coined by Kate Fletcher in 2007 (Centre for Sustainable Fashion, UK). "Slow fashion is not a seasonal trend that comes and goes like animal print, but a sustainable fashion movement that is gaining momentum."

The slow fashion style is based on the same principles of the slow food movement, as the alternative to mass-produced clothing (also known as fast fashion). Initially, The slow clothing movement was intended to reject all mass-produced clothing, referring only to clothing made by hand, but has broadened to include many interpretations and is practiced in various ways.

Recycled and Upcycled Bicycle Inner Tube Belt

Some examples of slow fashion practices include:

• Opposing and boycotting mass-produced "fast fashion" or "McFashion".
• Choosing artisan products to support smaller businesses, fair trade and locally-made clothes.
• Buying secondhand or vintage clothing and donating unwanted garments.
• Choosing clothing made with sustainable, ethically-made or recycled fabrics.
• Choosing quality garments that will last longer, transcend trends (a "classic" style), and be repairable.
• Doing it yourself - making, mending, customising, altering, and up-cycling one's own clothing.
• Slowing the rate of fashion consumption: buying fewer clothes less often.

Enamel on Copper Hairgrip

The slow fashion ethos is a unified representation of all the "sustainable", "eco", "green", and "ethical" fashion movements. It encourages education about the garment industry's connection and impact on the environment and depleting resources, slowing of the supply chain to reduce the number of trends and seasons, to encourage quality production, and return greater value to garments removing the image of disposability of fashion. A key phrase repeatedly heard in reference to slow fashion is "quality over quantity". This phrase is used to summarise the basic principles of slowing down the rate of clothing consumption by choosing garments that last longer.

I hope you liked this article about Intuita Shop and sustainable lifestyle. Please, leave a comment to let us know your thoughts and opinion on the subject!

Chloé